Posts Tagged ‘Verizon’

New Sprint ad campaign focuses on unlimited data

Sprint Nextel will continue to promote its unlimited product offerings with a new ad campaign called “All Together Now”

This marketing move is in response to other carriers like AT&T and Verizon that have now scrapped their unlimited data plans and have gone to tiered pricing, and T-Mobile that threatens to throttle speeds of users that exceed a certain bandwidth limit.

Mobile carriers are dealing with increased data consumption due to smartphones and faster networks. The trend in scuttling unlimited data started with AT&T and now has spread to Verizon which is also switching to tiered pricing, and T-Mobile that is throttling high data usage.

As wireless users’ data demands continue to grow–fostered by advanced smartphones and faster networks–carriers have found themselves trapped between unlimited data offerings and overtaxed data networks. As a result, many are charging subscribers based on the amount of data they use, or are throttling users’ speeds after they download a certain amount of data. AT&T Mobility (NYSE:T) kicked off the rush last year by charging $15 per month for 200 MB and $25 per month for 2 GB. Meanwhile, Verizon Wireless (NYSE:VZ) and T-Mobile USA have both warned that they will throttle the speeds of high-traffic users. Verizon has hinted it will move toward tiered pricing sometime this summer.

However, Sprint, it appears, isn’t immune to users’ data demands: The carrier in January tacked on an extra $10 per month fee for unlimited data for smartphone users. Sprint also has indicated that tiered pricing may be in the future, but indicates that it will always differentiate itself from other carriers with competitive pricing.


Verizon Unleashes New Prepaid Plan – Unlimited for $ 50 a Month

Verizon Wireless (NYSE:VZ) launched a major new service dubbed “Verizon Unleashed,” which offers prepaid unlimited wireless calling, texting and data for $50 per month. The service is a direct attack on the unlimited offerings of Sprint Nextel, Boost Mobile brand, as well as regional carriers like MetroPCS and Leap Wireless.

Verizon Unleashed offers unlimited talking, texting and mobile Web access for $50 per month. Right now the service is available on three feature phones, which range in price from about 40 dollars to 99.

The plan has launched in parts of Southern California and Florida, east of Panama City. These are areas of heavy competition with other prepaid carriers that offer unlimited plans.

“The plan appears to fit well with going after the Boosts and Virgin Mobiles of the world without compromising Verizon Wireless postpaid subscribers, since it appears that there are only three devices to choose from and those devices appear to be all feature phones,” Henderek wrote. “In addition, the plan does not offer data roaming and comes with a Catch 22 where customers must maintain a balance of at least the total of their monthly bill or calls will cost 25 cents per minute and data 99 cents per day.”

Verizon last year tested a $50 prepaid monthly unlimited plan across the Southeast. The tests covered 11 states.




Verizon Forgives $18,000 Cell Phone Bill

IN 2006 Bob St. Germain from Dover, Mass. experienced the ultimate in cell phone “bill shock” when his Verizon Wireless bill came to $ 18,000. His 22-year-old son ran up charges after a promotional plan he was using expired. We have all heard of this before, but not to this extreme.
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