Posts Tagged ‘AT&T’

New Sprint ad campaign focuses on unlimited data

Sprint Nextel will continue to promote its unlimited product offerings with a new ad campaign called “All Together Now”

This marketing move is in response to other carriers like AT&T and Verizon that have now scrapped their unlimited data plans and have gone to tiered pricing, and T-Mobile that threatens to throttle speeds of users that exceed a certain bandwidth limit.

Mobile carriers are dealing with increased data consumption due to smartphones and faster networks. The trend in scuttling unlimited data started with AT&T and now has spread to Verizon which is also switching to tiered pricing, and T-Mobile that is throttling high data usage.

As wireless users’ data demands continue to grow–fostered by advanced smartphones and faster networks–carriers have found themselves trapped between unlimited data offerings and overtaxed data networks. As a result, many are charging subscribers based on the amount of data they use, or are throttling users’ speeds after they download a certain amount of data. AT&T Mobility (NYSE:T) kicked off the rush last year by charging $15 per month for 200 MB and $25 per month for 2 GB. Meanwhile, Verizon Wireless (NYSE:VZ) and T-Mobile USA have both warned that they will throttle the speeds of high-traffic users. Verizon has hinted it will move toward tiered pricing sometime this summer.

However, Sprint, it appears, isn’t immune to users’ data demands: The carrier in January tacked on an extra $10 per month fee for unlimited data for smartphone users. Sprint also has indicated that tiered pricing may be in the future, but indicates that it will always differentiate itself from other carriers with competitive pricing.

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AT&T Kills Unlimited Data Pricing, Supports iPhone Tethering

AT&T recently announced changes to data plan pricing that will go into effect on June 7th, the same day that Apple is expected to unveil the new iPhone. The new pricing will be tiered in an effort to charge more for heavy data usage and less for average, more moderate to light usage.

Here is the breakdown of the data usage plans:

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AT&T’s de la Vega downplays prepaid growth, potential iPhone loss

AT&T Mobility CEO Ralph de Vega dismissed the growth of the prepaid wireless market and insisted that the real industry growth is  in mobile data plans and “connected” devices.

This was de la Vega’s assessment of prepaid at a recent investor conference. He downplayed the importance of prepaid which is experiencing growth, while the postpaid market has flattened. AT&T’s current offerings reflect the company’s approach of maintaining tolerable, but not competitive prepaid plans in place. “The growth opportunity in this country is in postpaid data,” de la Vega said. “It’s not in prepaid voice.”
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Palm Pre Plus hits AT&T


The Official Palm Blog announced that the Palm Pre Plus webOS phone is now available on the AT&T network. This now makes the phone available on all leading US cellular carriers.

The phone sells for $ 150 with a new contract. Mobile hotspot tethering will cost $ 30.00 per month.

The question remains how well the Palm Pre Plus will do against the iPhone. Because of slow sales Verizon cut the phone price to $ 30.00 and threw in Mobile HotSpot, normally $ 30.00 per month, for free. Unless AT&T adds some incentives, we can expect that this Palm model will wither on the vine at AT&T.